Customer Survey Wording (Pricing is per survey.)
The most informative customer surveys are formatted to avoid leading the answers of respondents. They also properly alternate open-ended and multiple-choice questions with items for respondents to rank on how much they agree and disagree.
Carefully and properly worded and formatted surveys provide insights into your customer's needs and desires that guide you in selecting and improving your products or services as well as your marketing efforts.
You probably know the demographic statistics such as their general age range, level of education, income level, and so on. That information is useful, but it's generic and lacking in insight into your clients or customers as real living, breathing people.
Knowing your clients or customers as well as you know your family members and closest friends helps you to think of them as real individuals with families and day-to-day concerns. The better you know your customers, the better you understand what motivates the emotions behind their decisions to buy your products or services.
You may discover that your customers don't fall into a single category. They may fall into two or more market segments, each with differing needs that are best served with different marketing messages and channels.
Depending on how much information you have gathered previously, you may need an extensive survey, or a short, targetted one. Standard copywriting fees for survey questions range from $500 to $1,000. For that reason, the fee above is negotiable.
The above range and stated fees do not include any analysis of the survey results. However, for an additional fee ranging from $500 to $750, Home Arts Content and Copywriting offers an analysis of and a short report on the survey results.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss your survey and the information you seek to obtain about your customers or clients with a writer who knows your industry, your clients or customers, and how to arrange and write survey questions that are clear and that avoid leading or influencing responses so that you get the results you need.