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Specializing in
Web Content and Copyrighting for the Textile, Sewing, Craft, Home Décor, Interior Design, Gardening, and Landscaping Industries |
ABOUT HOME ARTS CONTENT AND COPYWRITING
Elizabeth Ann Roy, owner of and copywriter for Home Arts Content and Copywriting has more than ten years of experience writing search engine optimized (SEO) website content, articles, blog posts, white papers, company descriptions and histories, DIY instructions, product descriptions, product buying guides, product comparisons, press releases, and more for a variety of clients on such sites as Elance.com, Textbroker.com, and Upwork.com. She could be writing for you and your business.
With training in vocational home economics and interior decorating; a background in gardening, sewing, and crafts; and an employment history as a staff writer for The Historian, a regional print magazine, and in retail sales and management with fabric and craft stores like JoAnn Fabrics, So-Fro Fabrics, Leewards Craft Bazaar, and Hancock Fabrics, Elizabeth focuses on these home-related areas as her writing niche. If you're in business in these industries, Elizabeth's expertise in these fields, her knowledge of the consumers in these areas, and her skill as a writer are a combination that would serve your business well.
Elizabeth is a four-star writer on Textbroker.com, and she ranks among the top 10 percent of SEO article and blog writers on Upworks.
She received her B.A. in psychology from Ohio State University and returned to Ohio State in 2005 to complete courses in customer relationship marketing (CRM), advertising, pubic relations, brand promotion, creative message design, and persuasive communication.
With training in vocational home economics and interior decorating; a background in gardening, sewing, and crafts; and an employment history as a staff writer for The Historian, a regional print magazine, and in retail sales and management with fabric and craft stores like JoAnn Fabrics, So-Fro Fabrics, Leewards Craft Bazaar, and Hancock Fabrics, Elizabeth focuses on these home-related areas as her writing niche. If you're in business in these industries, Elizabeth's expertise in these fields, her knowledge of the consumers in these areas, and her skill as a writer are a combination that would serve your business well.
Elizabeth is a four-star writer on Textbroker.com, and she ranks among the top 10 percent of SEO article and blog writers on Upworks.
She received her B.A. in psychology from Ohio State University and returned to Ohio State in 2005 to complete courses in customer relationship marketing (CRM), advertising, pubic relations, brand promotion, creative message design, and persuasive communication.
Testimonials
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Product Review & Shopping Guide
Enameled Cast Iron Dutch Ovens January, 2017 Working with Elizabeth was an absolute pleasure. Not only was she communicative and responsive throughout the project, but the writing I received was excellent and far exceeded my expectations in terms of research and readability. --Mark Stanwyck Los Angeles, California Product Review & Shopping Guide Nonstick Cookware February, 2017 Elizabeth is always a pleasure to work with. This is my second time working with her and she is simply one of the best writers I have found. Thorough, professional, and the quality of work is superior. --Mark Stanwyck Los Angeles, California |
Long Form Blog Post -- Self-promotion Ideas for Bands
May, 2015 This was a tough subject to write about and you made it seem easy and flawlessly did an outstanding job! Thank you very much... I would like to consider providing you with direct orders if you're interested. -- Anonymous Textbroker Client CD Review
May, 2015 Very nice work, thanks again for a job well done! -- Same Anonymous Textbroker Client Travel Destination Guide July, 2014 Great article! Exactly what I was looking for. -- Anonymous Textbroker Client Product Review -- Breadmaker
August, 2013 Thanks for the review. Quick turnaround and as specified on the job sheet - I have amended only slightly. I will be requesting similar product reviews shortly and would be happy for this author to do more work for me. -- Anonymous Textbroker Client |
SERVICES
Clicking on a "Click Here to Order" button will take you to a page with more information on the service. You can add that service to your cart from that page when you are ready to order if you want to pay for the service in full with a one-time payment.
Before ordering a service, however, please scroll down to the contact form below and enter a description of your project and your needs.
Wait to place your order until all the details of your project have been discussed and you have received a contract to which both parties have agreed.
Installment payments can be arranged within the contract. These will either be paid half in advance of the beginning of the project and half upon completion or one-third in advance, one-third at an agreed upon midpoint, and one-third upon completion. Home Arts Content and Copywriting offers a discounted rate to first-time clients. Until small businesses and the economy have recovered from the pandemic, Home Arts Content and Copywriting is extending that introductory rate to small businesses as well.
You are entitled to two free revisions, and you may cancel your project at any point during the process for any reason. Cancellations will result in a kill fee. Business situations can change, and your project needs may change as a result. An explanation of the Home Arts Content and Copywriting revision and cancellation policies can be found at the bottom of the checkout page under "Return Policies."
Please use the contact form if you have any questions.
Before ordering a service, however, please scroll down to the contact form below and enter a description of your project and your needs.
Wait to place your order until all the details of your project have been discussed and you have received a contract to which both parties have agreed.
Installment payments can be arranged within the contract. These will either be paid half in advance of the beginning of the project and half upon completion or one-third in advance, one-third at an agreed upon midpoint, and one-third upon completion. Home Arts Content and Copywriting offers a discounted rate to first-time clients. Until small businesses and the economy have recovered from the pandemic, Home Arts Content and Copywriting is extending that introductory rate to small businesses as well.
You are entitled to two free revisions, and you may cancel your project at any point during the process for any reason. Cancellations will result in a kill fee. Business situations can change, and your project needs may change as a result. An explanation of the Home Arts Content and Copywriting revision and cancellation policies can be found at the bottom of the checkout page under "Return Policies."
Please use the contact form if you have any questions.
Articles for Print and Ezine
Print and ezine articles usually range from 1,500 words to 2,000 words, but they can be as long as 3,000 words. Having these articles published in consumer and industry print magazines and ezines establishes you as an authority in your field in the eyes of current and potential customers or clients. Well-written articles convey your knowledge of your industry, and they encourage prospects to seek out your products or services.
Standard industry copywriting fees for ghostwritten articles range from $350 to $500 per article depending on the length and complexity of the article and the amount of research required. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss the topics of articles you would like to have ghostwritten for you.
White Papers or Special Reports (Pricing is per report.)
White papers or special reports offer your clients or customers in-depth information about new products or services, developments in your field or industry, and how-to information. They offer another opportunity to demonstrate your expertise in your field.
If you sell these special reports or sell subscriptions to a series of reports, they bring additional income for your business. If you give them away free, they constitute a value-added service for your clients.
Whether you sell them or give them away, when customers or clients share them, they can bring new potential customers or clients.
Depending on the subject, white papers can vary in complexity and the amount of research required. Standard copywriting fees for white papers range from $2,000 to $7,000. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss topics for special reports that would help market your business with a writer who knows your industry, its products or services, its terminology, and its clients or customers.
Blog Editorial Calendar
Blog editorial calendars help you organize your blog topics and time your posts to best enhance the marketing of your products or services. With a blog editorial calendar, you will know in advance what topics you want to be covered and when so that you can write them or have them written in advance, ready to post at the pre-determined time, the time when your clients or customers will most likely be searching for the information.
Standard industry copywriting fees for a blog editorial calendar range from $300 to $600 for a three- to six-month calendar and depend upon whether research is required into the seasonal cycles of your business and industry. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss creating a blog editorial calendar with a writer who possesses knowledge of your industry and its sales cycles.
Blog Series
A series of closely related blog posts gives readers a reason to keep returning to your blog to learn more about a topic that interests them.
For readers who like their information in short bites that are quick to read, each entry in a short-form blog series can approach the series topic from a different angle or divide the discussion of complex topics into separate categories.
A series of long-form blog articles draws readers who want to explore the aspects of the subject in more depth.
Standard industry copywriting fees for a series of three to six blog posts range from $300 to $800 depending on the length and complexity of the posts and the amount of research required. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss what topics would be good candidates for a blog series.
Case Studies (Pricing is per case study.)
Case studies demonstrate how your products or services have helped real clients or customers solve their problems. And, they provide proof to potential customers or clients that your products or services can solve their problems as well. They describe in detail the problem faced by a client or customer. They then describe, in-depth and in detail, how your product or service solved the problem complete with both anecdotal examples and statistical comparisons.
Depending on the complexity of the problem and the solution, standard fees for case studies range from $1,200 to $2,000. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to have your case studies written by a writer who knows your industry, its industry terms, the problems that your customers and clients can face, and who also has insight into how your products or services can solve them.
Social Media Management
Today's clients and customers favor businesses with responsive social media channels. Social media interactions build relationships with followers that encourage loyalty.
Standard industry copywriting fees for social media management are paid as a retainer ranging from $1,000 to $1,500 a month depending on the number of social media accounts to be monitored. Accounts generally are monitored for two to three hours a day five days a week. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to have your social media interactions conducted by a writer with face-to-face retail experience who knows your clients or customers, knows how to interact with them, loves the same topics that your clients or customers do, and knows how to guide conversations toward customer satisfaction and sales conversions.
Autoresponder Marketing Emails
Autoresponder marketing emails automatically send your customers or clients useful information about your business and your products and services. They keep you and your business in your customers' or clients' minds, but because they are sent automatically on a predetermined schedule, they represent a part of your marketing strategy that allows you to devote your time to other areas of your business.
Standard industry copywriting fees for a series of autoresponder marketing emails is $250 for $550 a series of three to six related emails depending upon the amount of research required. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to create a series of autoresponder marketing emails tailored to your products or services and your industry.
Media Releases (Pricing is per release.)
Media releases about new products and services, company and employee achievements and awards, charitable contributions and activities, and personnel promotions represent chances for free publicity if they are carefully worded to pass an editorial inspection.
Media releases can vary in length and in research requirements. Standard copywriting fees for media releases range from $500 to $1,000. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss your media release news with a writer who knows both your industry and how to present your story in a newsworthy manner.
Newsletter/E-newsletter/Ezine
A newsletter, e-newsletter, or ezine provides regular opportunities to bring your business to mind for customers or clients. The articles offer helpful tips to your clients or customers. keep them up to date with new products and services, and demonstrate your knowledge of and expertise in your field or industry.
In addition, customers or clients are likely to save issues with particularly informative articles and even share them with potential new clients or customers.
You can send short newsletters on a weekly basis, send longer ones on a monthly basis, or host an ezine on your website with a new edition every month. Because of the diversity of lengths, publication schedules, the number of articles required, and resulting amounts of required research, standard copywriting fees for newsletters and ezines range from $800 to $1,500. For that reason, the fee above is negotiable.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss your newsletter or ezine ideas and to set up discounted payments for multiple issues.
Customer Survey Wording (Pricing is per survey.)
The most informative customer surveys are formatted to avoid leading the answers of respondents. They also properly alternate open-ended and multiple-choice questions with items for respondents to rank on how much they agree and disagree.
Carefully and properly worded and formatted surveys provide insights into your customer's needs and desires that guide you in selecting and improving your products or services as well as your marketing efforts.
You probably know the demographic statistics such as their general age range, level of education, income level, and so on. That information is useful, but it's generic and lacking in insight into your clients or customers as real living, breathing people.
Knowing your clients or customers as well as you know your family members and closest friends helps you to think of them as real individuals with families and day-to-day concerns. The better you know your customers, the better you understand what motivates the emotions behind their decisions to buy your products or services.
You may discover that your customers don't fall into a single category. They may fall into two or more market segments, each with differing needs that are best served with different marketing messages and channels.
Depending on how much information you have gathered previously, you may need an extensive survey, or a short, targetted one. Standard copywriting fees for survey questions range from $500 to $1,000. For that reason, the fee above is negotiable.
The above range and stated fees do not include any analysis of the survey results. However, for an additional fee ranging from $500 to $750, Home Arts Content and Copywriting offers an analysis of and a short report on the survey results.
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The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic. Payment arrangements can be made.
Contact Home Arts Content and Copywriting to discuss your survey and the information you seek to obtain about your customers or clients with a writer who knows your industry, your clients or customers, and how to arrange and write survey questions that are clear and that avoid leading or influencing responses so that you get the results you need.
Monthly Retainer
A monthly retainer assures that you, your business, and your projects receive top priority and are completed first. It also guarantees that you have a professional writer on call whenever needed.
Standard industry retainer fees depend upon the average amount of content and copywriting required by your business per month. Fees can range from $1,000 to $5,000 per month.
Contact Home Arts Content and Copywriting to discuss your writing projects with a writer who knows the home arts industries. Only a limited number of retainer clients can be accepted.
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