2021 Report on Folding Furniture Market for Interior Decorators, Specialty Furniture Retailers, and Tiny Home Marketers

A 2021 report from Laura Wood, Senior Press Manager for ResearchandMarkets.com, reveals that the global folding furniture market could be worth $15.3 billion (US) by 2027.

Folding tables and chairs that can be stored in a closet when not in use lead the market. Sought after pieces also include sofas, beds, and other furniture with fold-out features. 
 
Potential purchasers of folding furniture in the business-to-consumer (B2C) market include city dwellers living in studio apartments and small lofts, tiny home owners, those living in one- or two-person households, college students, and seniors. Others interested in buying folding furniture include those living in small homes or apartments who want to duplicate the spacious open-concept look. 

Potential business-to-business (B2B) clients for the folding furniture market include extended stay hotels and apartment building managers that offer furnished studio apartments, colleges and universities with on-campus living facilities, facilities that provide off-campus living for students, senior living facilities, and shelters for abused women, homeless teens, and others.

Including folding furniture among your offerings provides interior decorators and furniture retailers with an entry into this market. Of course, those in the specialty furniture market for tiny homes, small homes, lofts, and studio apartments already know of the growing interest.

Everyone, however, can expand their reach into this market with online and print content specifically targeting each of the market segments driving the increase in demand. If you're a marketer, you already know that the B2C and B2B segments  require different approaches to obtain the best response. You also know that each of the smaller segments within those two larger segments respond best to content that targets their specific interests. 

Whether you're a marketer, interior decorator, or a business owner or manager in the specialty furniture or tiny home market, you're busy. And, if you're not a marketer, it might be that you would rather do anything else for your business than sit down and write content and copy. You wouldn't be the only business owner or manager to feel that way.

Contact Elizabeth Ann Roy at HomeArtsContentandCopywriting.com for content that opens your access to the $15.3 billion (US) folding furniture market.

​Did you find this post helpful and informative? Do you have questions or other topics that you'd like to see covered in the Home Arts Blog? Post a comment below and let Elizabeth know. 
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