Content Related Services
Blogging
Content Marketing and Strategy Services
📝 Basic level: Survey design with AI-assisted analysis of results
This basic level service for clients on limited budgets offers insights into the interests, desires, hopes, aspirations, concerns, worries, and fears of your business's clients or prospective clients. The survey can focus on the creation of a new business, the introduction of a new service or product, changes in policies, the best channels for reaching clients or prospects (i.e. specific podcasts or social media channels, specific blogs, online or print newspapers or magazines, or streaming or broadcast media such as Netflix, Sirius, AM/FM radio, television, or cable channels.)
📝 Intermediate level: Survey design & results analysis + market segmentation, segment overviews, & avatars for each segment
📝 Full service level: Survey design, results analysis, market segmentation, segment overviews & avatars for each segment + plan for content strategy, content marketing, and optimization of current web content
📝m Retainer: Everything above plus updates to plans and content in your brand voice specifically targeted to the clients you want to reach
Direct Response Marketing Services
📄 Direct response marketing sales letter
💻 Virtual sales letter
📬 Direct response sales letter with collateral sales materials
Blogging
Content Marketing and Strategy Services
📝 Basic level: Survey design with AI-assisted analysis of results
This basic level service for clients on limited budgets offers insights into the interests, desires, hopes, aspirations, concerns, worries, and fears of your business's clients or prospective clients. The survey can focus on the creation of a new business, the introduction of a new service or product, changes in policies, the best channels for reaching clients or prospects (i.e. specific podcasts or social media channels, specific blogs, online or print newspapers or magazines, or streaming or broadcast media such as Netflix, Sirius, AM/FM radio, television, or cable channels.)
📝 Intermediate level: Survey design & results analysis + market segmentation, segment overviews, & avatars for each segment
📝 Full service level: Survey design, results analysis, market segmentation, segment overviews & avatars for each segment + plan for content strategy, content marketing, and optimization of current web content
📝m Retainer: Everything above plus updates to plans and content in your brand voice specifically targeted to the clients you want to reach
Direct Response Marketing Services
📄 Direct response marketing sales letter
💻 Virtual sales letter
📬 Direct response sales letter with collateral sales materials
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Before ordering a service, please download and fill out the Business Information Survey to the right. Return it to [email protected]. I will use the information you provide to understand your business, your customers, and the goal of your project. This information will provide the basis of the proposal that I return to you. I will contact you within 24- to 48-hours with either a proposal of additional questions.
The best procedure is to wait to place your order until all the details of your project have been discussed and you have received a contract to which both parties have agreed. Clicking on a "Click Here to Order" button will take you to a page with more information on the service. If you prefer to pay for the service in full with a one-time payment, you can add that service to your cart from that page when you are ready to order. You will receive a Client Business Information survey and a standard contract form sent via email. The contract must be filled out, signed, and returned via email before work will begin. If the contract is not filled out, signed, and returned within 14 business days, no work on the project will have been done, and the prepayment will be returned. Home Arts Content and Copywriting customarily offers a discounted rate to first-time clients. However as highlighted above, until small businesses and the economy have recovered from inflation, Home Arts Content and Copywriting is extending that introductory rate to small businesses as well. You are entitled to two free revisions, and you may cancel your project at any point during the process for any reason. Business situations can change, and your project needs may change as a result. However, cancellations will result in a kill fee that's explained below. A full explanation of the Home Arts Content and Copywriting revision and cancellation policies can be found at the bottom of the checkout page under "Return Policies." Invoices for contracts will be sent through the Home Arts Content and Copywriting PayPal account. If you pay through PayPal, you will have the option of dividing your payment into four installments. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee. HomeArtsContentandCopywriting.com reserves the right to refuse to provide services to clients who abuse its policies. HomeArtsContentandCopywriting.com also reserves the right to cancel contracts and retain the kill fee if a client attempts to abuse its polices or to commit fraud Please use the contact form if you have any questions. |
Client Business Information Survey
Please download this survey and answer the questions about your business, your customers or clients, and your project. Return it to [email protected]. Your answers will provide the initial level of information that I'll use to create a proposal for your project. You will hear back from me within 24- to 48 hours with either a proposal or additional questions. | ||
Blog Editorial Calendar (price is for three-month calendar)
Blog editorial calendars help you organize your blog topics and time your posts to best enhance the marketing of your products or services. With a blog editorial calendar, you will know in advance what topics you want to be covered and when so that you can write them or have them written in advance, ready to post at the pre-determined time, the time when your clients or customers will most likely be searching for the information.
Standard industry copywriting fees for a blog editorial calendar range from $500 to $800 for a three- to six-month calendar and depend upon whether research is required into the seasonal cycles of your business and industry.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss creating a blog editorial calendar with a writer who possesses knowledge of your industry and its sales cycles.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Blog Calendar With Four-Post Blog Series (three-month blog calendar and short-form posts)
Together a blog calendar and accompanying blog series provide you with a related series of pre-written posts and a schedule that targets the optimum time for releasing a series on the selected subject. All you'll need to do is choose release dates for the posts to the period when your clients or customers will be most interested in seeking out the information in the posts.
A series of blog posts on related topics draws readers back to learn more from each new post. Such a series establishes and builds your reputation as an expert. When the series is released at a time when your prospects will be most interested in and receptive to the subject, the impact of the posts and the attention they receive is enhanced even more.
Standard industry copywriting fees for a blog calendar with a blog series ranges from $500 to $800 for a three- to six-month blog calendar alone plus $250 to $800 for each blog post in the series. The fee also depends on whether the blog series consists of long-form or short-form blog posts.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
Contact Home Arts Content and Copywriting to discuss the best topics for a series of blog posts for the upcoming months with a writer who knows the seasonal influences on your business and industry.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Short-Form Blog Post (price is per post)
Short-form blog posts build content and SEO quickly, and they attract followers with informative, quick reads. These blog posts will be between 300 and 1,000 words in length and will cover one single, very specific topic.
A series of short blog posts on related topics also helps to build traffic as readers return for each addition to the series. More information on a blog series is available below.
Having a blog calendar created along with a blog series provides a schedule for releasing blog posts at a time when your clients or customers are most likely to be searching for the information in the series of posts. Thus the impact of the posts is enhanced.
Standard industry copywriting fees for short-form blog posts range from $250 to $300 for a single post depending on the complexity of the topic and the amount of research required.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
Contact Home Arts Content and Copywriting to discuss the subjects that lend themselves to these shorter blog posts with a writer who knows your industry, your clients or customers, and the topics that interest them.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Long-Form Blog Post (price is per post)
A single, long-form blog post or article offers in-depth information on a single, specific topic and will be written to attract and hold the interest of readers. and to meet SEO requirements.
Long-form blog posts contain between 1,200 and 2,000 words in length. They provide more information to clients or customers than shorter blog posts contain. For that reason, longer blog posts have a more authoritative feel than shorter blog posts, and they enhance your reputation as an expert in your industry.
Research shows that longer blog posts contain the type of substantial information that clients and potential clients are more likely to save and share, increasing the number of prospects you reach.
Standard industry copywriting fees for a single long-form blog post range from $500 to $1,000 per article, depending on the length and complexity of the post and the amount of research required.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
A blog editorial calendar schedules blog posts for release when your clients or customers are most likely to be searching for the information in the posts, which maximizes the effectiveness of the posts.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss the type of information-packed topics that your readers will want to share with family, friends, co-workers, and others with a writer who knows your industry, your clients or customers, and the subjects that your clients or customers will want to explore in greater depth.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Blog Series (prices are per post)
A series of closely related blog posts gives readers a reason to keep returning to your blog to learn more about a topic that interests them.
For readers who like their information in short bites that are quick to read, each entry in a short-form blog series can approach the series topic from a different angle or divide the discussion of complex topics into separate categories.
A series of long-form blog articles draws readers who want to explore the aspects of the subject in more depth.
Standard industry copywriting fees for a series of three to six blog posts range from $250 to $800 per post depending on the length and complexity of the posts and the amount of research required.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss what topics would be good candidates for a blog series.
Enewsletter/Ezine (price is per issue)
An enewsletter, or ezine provides regular opportunities to bring your business to mind for customers or clients. The articles offer helpful tips to your clients or customers, keep them up to date with new products and services, and demonstrate your knowledge of and expertise in your field or industry.
In addition, customers or clients are likely to save issues with particularly informative articles and even share them with potential new clients or customers.
You can send short newsletters on a weekly basis, send longer ones on a monthly basis, or host an ezine on your website with a new edition every month. Because of the diversity of lengths, publication schedules, the number of articles required, and resulting amounts of required research, standard copywriting fees for newsletters and ezines range from $500 to $1,500.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss your newsletter or ezine ideas and to set up discounted payments for multiple issues.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Articles for Print and Ezine (price is per article)
Print and ezine articles usually range from 1,500 words to 2,000 words. Having these articles published in consumer and industry print magazines and ezines establishes you as an authority in your field in the eyes of current and potential customers or clients. Well-written articles convey your knowledge of your industry. They also encourage prospects to seek out your products or services.
Standard industry copywriting fees for ghostwritten articles range from $500 to $1,000 per article depending on the length and complexity of the article and the amount of research required.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss the topics of articles you would like to have ghostwritten for you.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
White Papers or Special Reports (Pricing is per report.)
White papers or special reports offer your clients or customers in-depth information about new products or services, developments in your field or industry, and how-to information. They offer another opportunity to demonstrate your expertise in your field. They range from 5 to 10 pages in length.
If you sell these special reports or sell subscriptions to a series of reports, they bring additional income for your business. If you give them away free, they constitute a value-added service for your clients.
Whether you sell them or give them away, when customers or clients share them, they can bring new potential customers or clients.
Depending on the subject, white papers can vary in complexity and the amount of research required. Standard copywriting fees for white papers range from $2,000 to $7,000.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic.
Contact Home Arts Content and Copywriting to discuss topics for special reports that would help market your business with a writer who knows your industry, its products or services, its terminology, and its clients or customers.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Customer Survey Wording (Pricing is per survey.)
The most informative customer surveys are formatted to avoid leading the answers of respondents. They also properly alternate open-ended and multiple-choice questions with items for respondents to rank on how much they agree and disagree.
Carefully, properly worded and formatted surveys provide insights into your customer's needs and desires that guide you in selecting and improving your products or services as well as your marketing efforts.
You probably know the demographic statistics such as their general age range, level of education, income level, and so on. That information is useful, but it's generic and lacking in insight into your clients or customers as real living, breathing people.
When you know your clients or customers as well as you know your family members and closest friends, you think of them as real individuals with families and day-to-day concerns. The better you know your customers, the better you understand what motivates the emotions behind their decisions to buy your products or services.
You may discover that your customers don't fall into a single category. They may fall into two or more market segments, each with differing needs that are best served with different marketing messages and channels.
Depending on how much information you have gathered previously, you may need an extensive survey or a short targeted one. Standard copywriting fees for survey questions range from $500 to $1,000.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The above range and stated fees do not include any analysis of the survey results. However, for an additional fee of $20 per hour, Home Arts Content and Copywriting offers an analysis of and a short report on the survey results.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss your survey and the information you seek to obtain about your customers or clients with a writer who knows your industry, your clients or customers, and how to arrange and write survey questions that are clear and that avoid leading or influencing responses so that you get the results you need.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Website & Blog Post Proofreading & Editing (pricing is per hour)
Online, your writing represents you and your business. It's your writing that creates your first impression on potential clients. It's also your writing that attracts attention from search engine spiders. According to ahrefs.com, 90.63 percent of websites receive no organic traffic.
If the content on your website isn't written to conform to the way search engines and potential clients conduct searches, your site will be among those with no traffic.
If the content on your website contains spelling errors or grammatical mistakes or if it lacks any organized appearance, potential clients who find it will react the same way that they would to a brick-and-mortar store cluttered with a mass of dirty, damaged merchandise. They will move on. They will look for a website that shows more concern for accuracy and organization.
You can ensure greater content accuracy by choosing a writer who knows the terms used in your industry. Potential clients will recognize the expertise displayed in the writing and respond to it with more confidence in your business.
The current rates for proofreading and editing a website range from $20.00 to $35.00 per hour.
The sale price is for new clients, new businesses, and small businesses. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss your website proofreading and editing needs.
Don't forget to download, fill out, and return the Business Information Survey before ordering.
Case Studies (Pricing is per case study.)
Case studies demonstrate how your products or services have helped real clients or customers solve their problems and provide proof to potential customers or clients that your products or services can solve their problems as well. They describe in detail the problem faced by a client or customer. They then describe, in-depth and in detail, how your product or service solved the problem complete with both anecdotal examples and statistical comparisons.
Depending on the complexity of the problem and the solution, standard fees for case studies range from $1,200 to $2,000.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic.
Contact Home Arts Content and Copywriting to have your case studies written by a writer who knows your industry, its industry terms, the problems that your customers and clients can face, and who also has insight into how your products or services can solve them.
Media Releases (Pricing is per release.)
Media releases about new products and services, company and employee achievements and awards, charitable contributions and activities, and personnel promotions represent chances for free publicity if they are carefully worded to pass an editorial inspection.
Media releases can vary in length and in research requirements. Standard copywriting fees for media releases range from $500 to $1,000.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For fixed-price contracts, half of the payment is due in advance with the remainder due upon completion of the work. If the contract is canceled for any reason after work has begun, the initial advance payment will be treated as a non-refundable deposit known as a kill fee.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic.
Contact Home Arts Content and Copywriting to discuss your media release news with a writer who knows both your industry and how to present your story in a newsworthy manner.
Social Media Management
Today's clients and customers favor businesses with responsive social media channels. Social media interactions build relationships with followers that encourage loyalty.
Standard industry copywriting fees for social media management are paid as a retainer ranging from $1,000 to $1,500 a month depending on the number of social media accounts to be monitored. Accounts generally are monitored for two to three hours a day five days a week.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For month-to-month contracts, if the contract is canceled for any reason after work has begun for the month, the payment for the month in which the contract is canceled will be treated as a non-refundable deposit known as a kill fee.
The sale price is for first-time clients and small businesses. For small businesses, the sale price remains in effect until small businesses and the economy recover from the effects of the pandemic.
Contact Home Arts Content and Copywriting to have your social media interactions conducted by a writer with face-to-face retail experience who knows your clients or customers, knows how to interact with them, loves the same topics that your clients or customers do, and knows how to guide conversations toward customer satisfaction and sales conversions.
Monthly Retainer (retainer fee is for three months)
A monthly retainer assures that you, your business, and your projects receive top priority and are completed first. It also guarantees that you have a professional writer on call whenever needed.
Standard industry retainer fees depend upon the average amount of content and copywriting required by your business per month. Fees can range from $1,000 to $5,000 per month. Retainer contracts can be for three months, six months, or 12 months. Only three to four retainer clients can be accepted.
Contracts will be sent through Upwork.com's Direct Contract service. As a client, you do not need an Upwork membership. However, Upwork offers escrow and mediation services. For month-to-month contracts, if the contract is canceled for any reason after work has begun for the month, the payment for the current month will be treated as a non-refundable deposit known as a kill fee.
The sale price is the monthly rate which is due in advance each month. Given the effects inflation will have on interest rates for many businesses, the sale price will remain in effect until the economy recovers.
Contact Home Arts Content and Copywriting to discuss your writing projects with a writer who knows the home arts industries.
Don't forget to download, fill out, and return the Business Information Survey before ordering.