The Benefits of Working With an SEO Content Consultant Who Knows Your Industry

An SEO content consultant who knows your industry:

• Is familiar with your products or services and stays up-to-date with new developments
• Understands your customers (because your consultant is also one of your customers)
• Knows marketing, copywriting, SEO, and AI best practices and stays up-to-date with changes in those industries 
• Combines knowledge of your industry, your customers, marketing, copywriting, SEO, and AI to recommend and create content that builds and enhances your relationship with your customers or clients
• Allows you to focus on your passion and area of experise -- your business -- while your consultant focuses on the business that is her area of passion and expertise.

Why Hire a Content Consultant for Your Business?

When you represent your business, you do so in the most professional way possible. If you have employees, you want them to represent your business in the most professional way possible.

Every marketing, advertising, social media, promotional, and public relations contact you have with your clients or customers should also represent your business in the most professional, persuasive way.

You and your employees are skilled in your industry and in particular areas of your business. However, you may never have sharpened your writing skills to the level attained by professional writers or obtained the specialized knowledge possessed by copywriters.

Even if you do possess excellent writing skills, you need to keep up with developments in your industry, within your business, and with your competitors.

Trying to keep up with changes to marketing, advertising, social media, promotion, public relations, SEO, and AI strategies takes away time that you need to spend on your business and industry.

Your business deserves a skilled, experienced, professional content consultant to be certain that your marketing, advertising, social media, promotional, and public relations strategies and materials provide the professional, persuasive representation that your business requires to stand out and succeed.

Home Arts Content and Copywriting exists to let you achieve those business goals. Contact Elizabeth at [email protected] or text her at 380-254-4975 Monday - Friday from 2:00 pm - 7:00 pm with your questions and projects. 

My Approach to Working With Clients

Yes, I worked in retail sales, but I worked in an upscale, customer-oriented environment. I dislike high pressure sales tactics and nothing sends me out of a store faster. In any case, when I try to imagine someone using high pressure tactics to sell fabrics and crafts, all I can think of is a ludicrous sitcom. I'd write it, but I think it's a limited concept that would quickly become tiresome, even if the retail location was only part of the situation. Steal the idea with my blessing if you like.

I do approach working with clients in the same way that I have approached retail sales. I will listen to your description of your project and ask questions to be certain I understand what you want to accomplish with your content or copywriting. I also will want to know about your customers and what they seek from you and your business. I will listen to your answers and ask more questions if I need to in order to clarify and make sure that I have understood your goals, your ideas, and your customers.

I can illustrate with two examples:
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Early on in my retail career, before I started college, I helped the seamstress for a bridal party, a relative of the bride, figure out how to combine two different patterns to create the flower girl dress of the bride's dreams. Even though it was around 8:30 PM, a half hour before closing, I removed the pattern pieces from the envelopes and laid them together on the fabric cutting table to make sure that they could be combined and that the seamstress saw how to combine them. I also used the yardsticks fastened to the edge of the cutting table to estimate the amount of fabric that would be required. 

Much later on, I listened to a competitive ballroom dancer describe the dress that she wanted for a performance. I asked her questions to fill in the details that she hadn't mentioned in her description, such as whether or not she wanted sleeves on the dress and how long she wanted them to be. I made a sketch of the dress to be certain that I had understand her vision of how the dress should look. Then, with the sketch as a guide for everyone, I helped her and her parents look through pattern catalogs to find a similar dress so that we could calculate the yardage she needed for her costume designer. ​

Did I mention that the family was from France and they were in the U.S visiting a former exchange student who had lived with them? The parents spoke only French. The daughter and the former exchange student both spoke English and French, but neither knew anything about sewing and sewing terms. I had studied French in college but hadn't read or spoken it since then, so, of course, I had forgotten most of it. 

​Understandably, the mother wanted to check the yardage estimate with the costume designer before buying the expensive fabric the daughter had chosen, but I had estimated correctly.

Asking questions to establish an accurate and thorough understanding of your goals and your customers before beginning work saves time and frustration later by reducing and possibly even eliminating the need for revisions. Once we agree that I understand, in every detail, what you seek to accomplish, I will use my knowledge and experience to help you achieve your goal.

I will suggest alternatives, if I think that they will better achieve your goal, and don't be surprised if I tell you that you would be better off with a writer with experience in a different area. I have done that for other clients.

As I see it, my business reputation depends on completing your project successfully.

To me, establishing and maintaining a reputation for reliability, trustworthiness, and high quality work is more valuable than the money I would earn from accepting a project that is outside of my skill set.

If I decide to venture into a different area of copywriting, it's up to me to seek the necessary training to develop my skills in that new area. In my opinion, it's not up to clients to pay for on-the-job training. I have given my past employers my full attention and my best work. I do the same for clients. If that is the type of copywriter you would like to have as a partner in your business, contact me, and let's discuss your business and your next content or copywriting project.